Coaching is a booming industry, and a much-desired skill for managers, but one thing is becoming clear - the traditional methods have shortfalls, and the old models are looking tired. The vast majority of coaching books are founded upon the GROW model, which is now exhausted its flaws are beginning to show. Too many coaching interventions fail because they assume the person being coached wants to be there, it is too short-term and it creates an over reliance on the coach. Coaching that doesn't last isn't coaching and Coaching that doesn't end is management. It's time for a new way- a complete process of coaching that creates sustainable change. It's time for Collaborative Coaching. Mick Cope has developed the definitive guide to the process of coaching and reveals a new process that enables sustainable change. Collaborative Coaching will be invaluable as a guide for every manager and every professional coach.