Kiadó: Manager Könyvkiadó - 2009
|Ár [bruttó]: 5500 Ft|
Chris R. Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev
„A unique book for successful marketers, but not only for them - it is probably even more interesting for business leaders as it deals with the importance of achieving full organizational alignment and involvement toward customer value creation. The book hits hard at the sales potential of embedding marketing into the business for sustainable resutls in today's highly competitive environment."
Zoltan Major, VP Retail Banking, UniCredit Bank